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Chem-Trend India, a brand of Freudenberg celebrates 30 years of business in India

  • Chem-Trend Celebrates 30 Years of Businessin India
  • Making moulding processes more efficient, cleaner and safer

Bengaluru (Karnataka), [India]: Chem-Trend, a global manufacturer of process chemical specialties with focus on release agent solutions for a variety of manufacturing industries, is celebrating its 30th anniversary this month in India

Chem-Trend provides products for a broad spectrum of industry segments, including the polyurethane, die casting, rubber and rotational molding, tire, and fast growing composite and thermoplastic industries. The company’s mold release agents and specialized products are used in the production of many products; including die cast engine blocks, plastic bottles, rubber o-ring seals, tires, shoe soles, polyurethane automotive seat cushions, composite boat hulls and wind turbine blades to name just a few.

“Way back in 1992, Chem-Trend India started its journey through the sale of its Mono-Coat® release agent to a rubber-to-metal bonded parts manufacturer. Over the last three decades, the company has expanded the breadth and depth of its team, technical acumen and infrastructure as well as an extended channel partnership to support its ever-increasing customer base in India, Sri Lanka and Bangladesh”, says Rajesh Phadke, CEO, Chem- Trend India.

In 2004, Chem-Trend became a part of the Freudenberg Group, a German-based collection of companies with a commanding global presence. The manufacturing facility of its Freudenberg Chemical Specialities division in Mysore manufactures products for Chem-Trend in India. The site follows ISO 9001:2000 quality standards and has achieved ISO 14000 environmental certification. Over the next two years, additional investments are expected to expand capacity, laboratory and product development facilities that will enable Chem-Trend to work closely with customers in developing new products with faster response time, leading to even further added value and support for customers to produce high quality parts more efficiently…

We all know Chem-Trend is the leader in the world for release agents, purging compounds, and other process chemical specialties. Let us take a small glimpse into the history on how the journey started. 

It started very small. Peer Lorentzen, a chemical engineer, aided by his wife Birgit, a chemist herself, experimented with the development of release agents for polyurethane foam in the kitchen of their home. They saw a need, and with an entrepreneurial spirit, they expanded rapidly. After sending out many sample jars of their newly developed product, they moved production out of their home and into a rented garage in Howell, Michigan. Thus began the story of Chem-Trend. Today, with parent company Freudenberg, we are now truly a global presence, serving nearly every manufacturing industry and leading the release agent and purging compound industries in innovation, in research, and in sustainability. 

Lorentzen, who had recently immigrated to the United States from Denmark, had observed the evolution of car seat cushion production within the automotive component industry, which was moving toward the use of molded polyurethane foam. The lack of specialized products necessitated the use of plain floor wax to separate the molded polyurethane cushions from the mold, an inefficient method at best that caused high scrap rates and downtime. However, Lorentzen’s observations led to the development of new release agents that made polyurethane foam molding easier, more reliable and more cost efficient than before.

“What he learned during the process was one of Chem-Trend’s founding principles: there is no perfect ‘instant’ release agent, each production situation is different and therefore requires a release agent specific to the need,” says Devanir Moraes, Chem-Trend President and CEO.

“Mr. Lorentzen continued to research, develop and refine formulas for individual customers based upon their raw material and production variations, as well as specific part finish and manufacturing process requirements,” adds Moraes. “This is the path we are still following today, with a focus on becoming directly involved with customers, learning their processes and providing them with release agent solutions that provide significantly greater value than their cost.”

Specialized release agents help reduce scrap rates, bring down production costs and generally improve process efficiency. Beyond that, they can also help improve production environments and conditions significantly. This is demonstrated impressively by the specific die casting products Lorentzen began developing shortly afterwards.

High pressure die casting operations in the 1950s and ’60s were dangerous and dirty. Die casters commonly used solvent-based die lubricants, containing graphite, which frequently caught fire due to the high temperatures used in the process. The overspray created slippery, unsafe floors in the plants. The plants were thick with black smoke, causing worker safety and health hazards. Lorentzen began to research the issues of die lubrication and set about to formulate a viable water-based die lubricant, something that industry experts of the time said was not possible. He created a clean, cream-colored die lubricant, and shortly after, a water-based die lubricant. These product development efforts gave the die casters cleaner, safer working conditions, as well as cleaner, brighter castings.

Chem-Trend today still develops customized solutions for specific challenges caused by the variety of raw materials and process parameters found in the many different manufacturing environments. Such solutions include the development of release agents for new materials, and the ever-increasing challenge to improve process efficiency, as well as the necessity to meet environment, workplace and food safety requirements.

Chem-Trend has shown throughout its 30 year history in India, that it is able to meet the challenges of the past, and will continue to apply the principles established by its founder in meeting the challenges ahead.

Chem-Trend – 30 Years of Release Innovation

Chem-Trend, celebrating its 30th Anniversary in 2022, is a global organization with manufacturing operations in North and South America, Europe and Asia, sales offices in 17 countries and distributors in more than 50 countries that are supported by its headquarters in Michigan. Chem-Trend has a singular focus of formulating and manufacturing innovative process chemical specialties for use in the die casting, rotational molding, general rubber, polyurethane, tire, thermoplastic and composite industries. By becoming directly involved in the customer’s process Chem-Trend applies its knowledge and development expertise to provide the customer with customized solutions to problems and to improve productivity.  At the core of its business are industry-standard mold release agents, die lubricants, tire paints and purging compounds engineered to maximize productivity while delivering high-quality finished parts. For information about Chem-Trend products, visit www.chemtrend.com.

About Chem Trend:

Chem-Trend, is a global organization with manufacturing operations in North and South America, Europe and Asia, sales offices in 17 countries and distributors in more than 50 countries that are supported by its headquarters in Michigan. Chem-Trend has a singular focus of formulating and manufacturing innovative process chemical specialties for use in the die casting, rotational molding, general rubber, polyurethane, tire, thermoplastic and composite industries. By becoming directly involved in the customer’s process. Chem-Trend applies its knowledge and development expertise to provide the customer with customized solutions to problems and to improve productivity.  At the core of its business are industry-standard mold release agents, die lubricants, tire paints and purging compounds engineered to maximize productivity while delivering high-quality finished parts. For information about Chem-Trend products, visit www.chemtrend.com

About the Freudenberg Group

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, cleaning technologies and products, specialty chemicals and medical products.

Innovation strength, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The more than 172-year-old company lives by its core values: a commitment to excellence, reliability and pro-active, responsible action. In 2020, the Freudenberg Group employed some 48,000 people in around 60 countries worldwide and generated sales of more than 8.8 billion Euros. For more information, please visit www.freudenberg.com.

About Freudenberg India

Freudenberg has held business ties with companies in India for more than 90 years. The Group has 15 production sites around India, across several different industries, and employs around 3,000 people at 50 locations.www.freudenberg.com

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