Soulweaves by Swati Kapoor: Pashmina Perfection and Sustainable Style
SoulWeaves, started by the creative Swati Kapoor, shows how India’s traditional crafts endure and how one person’s love for them can bring about significant changes.
She is an alumnus of the National Institute of Fashion Technology, Hyderabad, embarked on a journey that surpassed the boundaries of conventional garment manufacturing. With a degree in Garment Manufacturing Technology, she delved into the complex world of fabric production and export management, earning her stripes over two decades.
The genesis of SoulWeaves traces back to Swati’s profound connection with handloom revival and a deep-seated appreciation for all-natural fibres. Over the years, she dedicated herself to the rural handloom sector, aiding hundreds of artisans. Through SoulWeaves, she weaves not just fabrics but stories of heritage, intertwining the past with the present.
SoulWeaves, with its roots firmly planted in sustainability, has become a harbinger of change in the textile industry. Swati’s commitment to the environment is evident in every thread, as the company only uses natural-certified fibres. It goes beyond the conventional, experimenting with unconventional forms of classical textiles, ensuring a harmonious blend of tradition and innovation.
It is known for its unique Pashmina collection, proudly stamped with the Geographical Indication (GI) of Kashmir by CDI, Srinagar. Each piece is a masterpiece, a tile creation of heritage, smoothly blending Pashmina with India’s rich decorative traditions like Bengal’s Kantha, Karnataka’s Kasuti, and the timeless Kashmin Aari work. The Kalamari-inspired Pashmina, a tribute to southern India’s intricate textile painting art form, showcases Swati’s dedication to preserving and celebrating India’s diverse artistic heritage.
SoulWeaves extends its embrace to a global audience, offering a curated range of artisanal shawls, scarves, and stoles. Crafted entirely by hand, these pieces showcase India’s centuries-old weaving, dyeing, and needlework traditions. The company’s commitment to sustainable living is reflected in its products and initiatives to generate rural employment, skill development programs, and support for artisans’ part-time classes and medical bills.
Swati Kapoor’s journey from a garment producer to the soul behind SoulWeaves has been driven by a passion for authenticity and ethics.Swati Kapoor’s enterprise is not just a business; it’s a commitment to preserving heritage, supporting communities, and ensuring a sustainable future for our generations.
In a world where conscious consumerism is gaining ground, SoulWeaves emerges as a shining example of a sustainable business, where every creation tells a story, and every thread is woven with purpose and passion.
For further information, visit: https://soulweaves.com/
