From Production Floors to Brand Authority: Big Media Co Founder Rhea Singh on Building a Modern Marketing Agency

Rhea Singh did not grow up around startup culture.

She grew up around production schedules, supplier negotiations, workforce management, and the quiet discipline it takes to keep a business running year after year. Her grandfather built a printing and packaging company after retiring from the army. Her father and uncle expanded it. Stability mattered. Systems mattered. Reputation mattered.

That foundation shaped how she sees business even today.

Before co-founding Big Media in 2024, Rhea explored the other side of the spectrum. Working with brands like Red Bull and Wizcraft exposed her to high energy brand environments where creativity moved fast and perception shaped value. She later spent four years inside her family’s operations, learning what most marketing professionals rarely see, the backend realities that determine profitability and sustainability.

By the time Big Media was formed in Hyderabad, Rhea carried both worlds with her: operational clarity and creative instinct.

Stepping From Structure Into Story

At Big Media, Rhea did not position herself only as an operations head. She chose visibility.

In an industry where founders often stay behind the curtain, she stepped in front of the camera, becoming part of the narratives she helped shape. Her presence was not accidental. It was deliberate, character driven, and grounded in audience psychology.

One campaign in particular became a defining moment. A video she featured in crossed 3 million views organically on Instagram. The attention was significant, but what followed mattered more.

The campaign generated over ₹3 crore in revenue for the client, with orders arriving from across India and international markets. For a young agency, it was a powerful validation. It demonstrated that relatable storytelling, when structured with intent, can directly influence purchasing behaviour.

Building With Discipline, Not Hype

While the digital marketing landscape often celebrates virality, Rhea approaches growth differently. Her background in operations ensures that Big Media runs with process, accountability, and long term thinking.

She oversees team structure, workflow management, and internal systems, ensuring that creativity does not drift away from performance. At the same time, her on camera contributions bring authenticity to campaigns, especially in categories where trust and relatability drive conversion.

The result is a marketing approach that feels human but operates with business precision.

Founder Alignment and Shared Vision

Big Media was built alongside co-founders Nihal Bordoloi and Parth Kushwaha, each bringing a distinct dimension to the agency’s direction.

Where Rhea brings operational discipline and narrative clarity, Parth contributes research driven marketing strategy and competitive depth. Nihal brings connective vision, the ability to identify opportunity across industries and translate ambition into structured movement.

The strength of Big Media lies in this alignment. Decisions are debated strategically, not emotionally. Responsibilities are clearly owned. Execution is unified rather than fragmented.

That shared trust at the top has allowed Big Media to scale with cohesion, positioning itself as a modern, performance focused marketing agency in Hyderabad.

A Founder Defining Her Own Model

In a short span since its establishment in 2024, Big Media has grown into a performance focused marketing partner for brands seeking more than surface level visibility.

Rhea Singh’s journey reflects that evolution, from observing legacy business at close quarters to building a modern, storytelling led marketing agency in Hyderabad.

She built Big Media by drawing from the discipline of the past and applying it to the demands of today’s digital economy.

Not through hype.

But through structure, clarity, and measurable growth.