Army Upbringing, MBA to Entrepreneurship: Big Media Founder Parth Kushwaha on Redefining What Marketing Agencies Should Stand For

Parth Kushwaha’s journey did not begin in a boardroom, but in army quarters filled with packed boxes and posting letters. Born into an army family, he grew up moving across Pune, Ambala, Chandigarh and eventually Secunderabad, learning to adapt quickly with every relocation. Chandigarh’s structured planning fascinated him as a child, but when his family moved to Secunderabad in 1999, Hyderabad felt like home, and they never moved again. Those early years shaped his resilience and curiosity.

Learning To Compete

The real turning point came at Manipal University, where he immersed himself in competitions and event leadership, headed Best Manager events, conducted his department’s first international fest, and was selected as the first Google Student Ambassador on campus, experiences that introduced him to leadership early on.

During his MBA, he actively built teams to participate in national case competitions. He failed multiple times. But each failure sharpened him. Eventually, he and his team won Bajaj Finserv Atom, beating teams from IIM Ahmedabad and IIM Calcutta in the finals and were felicitated by Mr Sanjiv Bajaj.

During that competition, he had to quickly learn how to execute Market Basket Analysis in Python, despite having no prior deep coding experience. He had always enjoyed learning new tools when the situation demanded it. That pressure strengthened his confidence in solving unfamiliar problems.

He later completed the Executive Programme on Digital and Social Media Marketing Strategy from IIM Calcutta, formalising what had already become a strong inclination towards structured marketing.

Corporate Exposure and Early AI

Parth’s stint at Sprinklr exposed him to global campaign rollouts across multiple countries. He worked on community moderation for international brands and gained early hands-on exposure to AI driven tools through NLP in 2017, long before AI became mainstream.

That role taught him discipline in execution. It also showed him how global brands operate and how often marketing activity is disconnected from business outcomes.

The Mumbai Hustle

Later, Parth headed marketing at an edtech startup in Mumbai. That phase was intense and grounded, helping 412 underprivileged government school students discover their aptitude through a test designed by an IIT Bombay professor and conducting career counselling sessions for both students and parents.

That experience shifted his perspective. Marketing was not about noise or visibility, it was about creating structured communication that genuinely solves problems.

Across roles, from financial services to startups to digital platforms, Parth found himself repeatedly unlearning and relearning. Over time, he realised something important: he naturally gravitated towards research, buyer psychology, and building systems that create measurable impact.

The Realisation

After more than eight years in the industry, Parth noticed a recurring gap.

Many agencies were busy. Few were aligned to revenue.

Brands were spending on deliverables, posts, creatives, campaigns, but not necessarily building positioning, authority, or conversion systems.

In 2023, that gap led him to co-found Big Media Solutions in Hyderabad.

What made the journey stronger was building it alongside Rhea Singh and Nihal Bordoloi. They were friends before they became co-founders. That trust translated into clarity at the top. They can disagree without ego, question each other without insecurity, and take risks without fragmentation. The foundation of friendship allows them to operate with complete professional trust, and that has been one of Big Media’s biggest strengths.

Officially registered in 2024, Big Media Solutions operates as a strategy led marketing agency in Hyderabad, working across industrial brands, infrastructure, luxury categories, real estate, and B2B services.

For Parth, this journey has never been about becoming the loudest voice in the room. It has been about building clarity where there is noise and ensuring that marketing ultimately answers the only question that matters: does it move the business forward?

Big Media Solutions Is Reframing What a Marketing Agency in Hyderabad Should Stand For

Hyderabad has long been home to established advertising and digital marketing agencies. Many operate on familiar models, monthly retainers built around creative volume, regular social media posts, brochures, campaign artwork, and ongoing deliverables that keep marketing calendars full. On the surface, everything appears active. But for many brands, activity has not always translated into measurable business growth.

Big Media Solutions was founded in 2023 in response to that gap. The idea was not to build another creative agency, but to build a strategy-led marketing agency in Hyderabad that aligns content, positioning, and performance marketing directly with revenue outcomes.

The founders had worked across industrial brands, infrastructure companies, packaging firms, luxury categories, real estate developers, and B2B service providers. Across industries, they observed a consistent pattern: brands did not necessarily need more content, they needed clearer positioning and stronger alignment between marketing and sales.

From Content Delivery to Business Alignment

At Big Media Solutions, the process begins with business objectives. As a digital marketing agency in Hyderabad, the team starts by examining revenue targets, buyer psychology, sales cycles, and decision maker behaviour. Only after understanding these factors does the content strategy take shape.

This shift from execution first to strategy first has allowed the agency to work effectively in industries where surface level marketing rarely works. In industrial marketing and infrastructure sectors, communication must simplify technical depth without diluting authority. In B2B environments, messaging must speak directly to decision makers rather than broad audiences.

Marketing, in this context, becomes structured communication designed to move conversations forward, not simply fill timelines.

Integrating Video Into the Core Strategy

One of the defining aspects of Big Media Solutions is its video integrated retainer model. While many marketing agencies in Hyderabad treat video production as a premium add on, Big Media embeds scripted, research driven video storytelling directly into long term engagement structures.

This approach has proven particularly effective in luxury brand marketing. When working with a high end stone mural brand, the focus shifted away from generic interior visuals and towards architectural authority, craftsmanship narratives, and material storytelling. Supported by performance marketing funnels and high intent lead generation systems, the strategy generated over ₹63 lakhs in directly attributable revenue.

For premium categories, brand perception and trust directly influence purchasing decisions. In such cases, structured storytelling becomes a revenue driver rather than a creative expense.

Accelerating Real Estate and B2B Growth

In the real estate sector, Big Media Solutions identified inefficiencies in traditional launch processes, particularly around 3D visualisation timelines. By streamlining production workflows and integrating digital lead generation early in the marketing cycle, developers were able to reduce both cost and time while building demand in parallel.

Similarly, in facility management and other backend B2B services, the agency has helped reposition brands from operational vendors to strategic partners. Through leadership led content, LinkedIn positioning, and conversion focused messaging, businesses have been able to elevate their authority within their respective industries.

A Strategy Led Alternative in Hyderabad’s Marketing Landscape

Officially registered in 2024, Big Media Solutions represents an evolving model within the Hyderabad marketing agency ecosystem. Its approach combines digital marketing strategy, structured video storytelling, performance marketing, and conversion focused systems under a unified framework.

Rather than competing on volume, the agency focuses on clarity, positioning, and measurable movement. In a market where many brands are reassessing how marketing contributes to growth, that distinction is becoming increasingly relevant.